Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1485: Anticipating

“You know what I am going to sayeven before I say it, Lord.”

There is a very cute Verizon ad on the air for the sales of the iphone 6.  In walks a customer but before he can say anything, the sales person begins to say the things that are on his mind.  He gets a little freaked out and it becomes funny.  But, it’s a great little lesson on what a great sales person is supposed to do.  They should know more about the customers’ desires and needs before the buyer can ever articulate what they are.  That is when things gets sold.  You don’t get there by having ESP.  You instead get there by doing your homework, working hard at knowing all you can, and not being afraid to anticipate.

It is God’s promise that He knows what we will say before we say it. But, that is both in the good and in the bad.  He knows that sometimes we are just going to blow it, but He doesn’t hold it against us as we can come back to Him again and again and the same living Father will be there to meet us where we are.  So, let’s today remember that He is there with us in every word.  We are never, ever, alone in what we have or will say.

Reference: Psalm 139:4 (New Living Translation)