Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1486: Trying A Door

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“Look! I stand at the door and knock. If you hear my voice and open the door, I will come in, and we will share a meal together as friends.

I’ve been speaking to university students this week.  What is sometimes surprising is how hard it is for them to recognize the doors of possibility that are all around them; that if they only were to give a little push, those doors would open up a lifetime of opportunities for them.  But, because what is unknown is what is beyond the doors, it is almost like they ignore and pass by them by.  So, what can we do to not only see those doors, but to also give them a knock and a push? While it seems trite to say, the opening of a door starts with just a “try”.  If we can at least be willing to try, then our attitudes may change.  Where a door that once was missed, or looked impossible to open, now becomes not only available but all together able to be pushed open.  Behind those doors are many possibilities.

Jesus sees each of us a door for Him to come into us and open up eternal life.  What is really cool is He isn’t saying we need to knock and push the door open, but that we are on the other side and all we have to do is open the door for Him.  He also doesn’t shove it open or barge into our lives.  We must open our door to Him and invite Him to cross the threshold.  But, the same is true. All we must do is be open to trying.  he will do the rest once we are willing to allow Him to enter our lives.  I was asked, “Why don’t you fear trying and potentially the failure that comes from trying?”  It’s an easy answer.  When our life door is swung open with Christ, there is nothing that can happen that will ever shut the security we have in having Him in our lives.  Our secure relationship with Christ opens all kinds of possibilities.

Reference:  Revelation 3:20 (New Living Translation)