Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1483: Building On Routine

Pray like this: Our Father in heaven, may your name be kept holy. May your Kingdom come soon. May your will be done on earth, as it is in heaven. Give us today the food we need, …

If asked, many people would say they don’t relish “routine”.  I, on the other hand, love routine.  I am best when, at least in the morning I get to follow my routine.  And I look for people and ideas that reinforce the importance of routine.  i am reminded of the power of routine each time I boot up my computer.  If the boot-up routine didn’t happen in the exact same order each time, it would be chaos and we wouldn’t be able to predict if our computer would work or not. Last week David Brooks wrote of how routine is the precursor to creativity.  He says that routines leads to creativity.  I loved it and it is true.  If we don’t have the foundational stuff in place then we can’t expect to be able to let our minds work, wander, wonder and do great things.  There is much comfort and safety in routine.  We might want to think of this when we do our work, assign work, make decisions or brainstorm.  Don’t expect much to be spawned from chaos.

Jesus taught us well.  He said, do this when we pray (which He was also telling us to do).  He gives us the direction to say this prayer as we ask for our daily bread.  Thank you Lord for the direction!  Shall we choose to follow His example of routine and see what happens?  I think we should!

Reference:  Matthew 6:9-13 (New Living Translation)