“Then the way you live will always honor and please the Lord, and your lives will produce every kind of good fruit.”
And so goes the brands of Campbell’s Soup, Oscar Meyer, Clairol, Kraft, Jell-O and CoverGirl. What were once the major and most recognized and known brands in the world are now being squeezed out and pushed aside by the newer, hipper, more niche and boutique brands. A good and timely reminder that once was, does not mean will always be. I have a friend who has one of the RCA dog statues in his house in the entry foyer. It’s very cool and it always invokes to me a good feeling. Last time I saw him I asked him if he still had it. He does but he said he spends more time now explaining to people that it isn’t a replica of a dog he once owned. Brands come. Brands go.
The verse from Colossians written above is also a reminder of our brand for God. My Pastor, Terry, has been good over the years or reminding me that my actions I take, words I write and speak, the work I do, the time I spend, the places I invest are only important in the Lord’s eyes if they yield good fruit for Him. He is so right. We are not to judge others on the fruit they bear, but we know about ourselves that a bad tree cannot yield good fruit, so we must work on ourselves, on our own internal brand if you will (who we truly are), to be sure that we are yielding good fruit for the Lord now and into the future.
Reference: Colossians 1:10 (New Living Translation)