Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2328: Toast Not Boast

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“As the Scriptures say, “If you want to boast, boast only about the Lord.”

The joke goes, “You know how to know if someone owns a Tesla?”….”They tell you”.  The same can happen with our New Year’s Resolutions.  We can be quick to tell others what it is that we are accomplishing and when we do, that can come across as boastful.  We are trained to tell a good story whether it be in our funding pitches or our marketing campaigns, but we should be careful that these don’t become boastful, for it is when we boast that others want to try to rip that boast apart.  A good lesson is don’t boast, just quietly raise a toast to what has already been achieved.  Leave the boasting up to someone else.

The Apostle Paul is clear, let’s not boast unless we are boasting about the Lord. This is where we could do better in that our problem is typically not that we boast too much about Him, but that we don’t boast at all about what He is doing on our lives.  Let’s take a moment today and consider what it is about this year that we are excited about and what has us really fired up in our businesses?  And then, let’s think about where all of this starts?  It starts with what we have been given and entrusted by our Lord!  For that, let’s both toast and boast!

Reference: 2 Corinthians 10:17 (New Living Translation)