Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2330: In Process

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“Each day you must sacrifice a young bull as a sin offering to purify them, making them right with the Lord. Afterward, cleanse the altar by purifying it; make it holy by anointing it with oil.”

It’s January and sometime soon, it’s a good bet that we will be involved in some type of planning meeting. Usually at the first of the year these will feel more strategic in nature, looking forward to inspire and motivate us to reach to the future with enthusiasm and hope. There is power in the process of planning.  Like many of our resolutions at the beginning of each year, we find satisfaction in the daily progress and movement. Without a focus on planning and process we can end up feeling stalled or without a purpose to be pulled towards.  Who is planning the process for which your company or team will move forward? Do we have someone who creates and tends the strategy to achieve the future?

A few months ago I was blessed to reconnect with a former PepsiCo colleague who now works with non-profits and faith groups. His corporate expertise was operations and manufacturing, but today He brings strategic process and planning to organizations that could not afford to have it otherwise.  As we talked, He mentioned that He finds that, when invited in, God shows up in the process and through the process of thinking and planning He can reveal His will in a way that is remarkable. It got me thinking that God introduced us all to process and especially in the Old Testament He instructed very clear and precise process to be followed. And even Jesus, as He taught us how to pray, reminded us of the daily process we are to follow.  Let’s be reminded today that as we work to His glory we can also work towards His process, which will reveal to us His unique plans just for us.

Reference: Exodus 29:36 (New Living Translation)