Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2331: Meltdown and Spectre

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“For God is working in you, giving you the desire and the power to do what pleases him.”

Last week Intel released that their processing chips are flawed. The security openings allow for hackers to implement the viruses; Meltdown and Spectre.  We don’t need to know what these hacks would do to our computers and phones as they sound certainly bad enough that we should take heed and action to protect ourselves.  There are not known answers yet, but if we are asked to update our software and backups, we should.  This is a good reminder of how vulnerable we all are to forces that are outside of our control and that we should always hope for the best, but plan for the unforeseen. It’s not a bad way for us to think as we set our sights on what this year might hold for us in our growth and profit plans. There are many unknowns out there, ones we can never predict, but we do know that if we think everything is going to go as we planned, it won’t.

Are we not God’s processing chips in His software program called life? Of course we are and yes, we are flawed.  We operate inconsistently.  We take up way too many resources of others.  We slow others down when they expect us to help them run smoothly and quicker.  And, we create and add conflict.  But, when God asked us to carry His message into the world; model His peace, grace and love; and to work to bring glory to Him in all that we do, He knew exactly what He was doing.  There is no expectation of our perfection.  There is a guarantee that we will all meltdown at some point in our lives and create all kinds of chaos and havoc for others. So, what are we to do with this knowledge?  It’s pretty simple.  Each day, we are to reboot for Him, replenishing ourselves through Him and processing the world around us through His Word, guidance and direction.

Reference: Philippians 2:13 (New Living Translation)