Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2401: Big Numbers

“He piled up huge amounts of grain like sand on the seashore. Finally, he stopped keeping records because there was too much to measure.”

2401 seems like a lot of days.  It is, but not as many or as big of numbers that we have coming.  Did you realize that the device you are reading this on today is nearly exponential in size of storage, processing and memory than when we as consumers could first broadly access the internet (think early 1990’s).  Today we talk in terms of Gigabytes, but it’s time to ready ourselves for the terms and size of the future. Next up on our phones, laptops and tablets:

Terabytes

Petabytes

Exabytes

Zettabytes

Yottabytes

Blank (beyond any size imaginable today)

What does the future hold?  Who knows, other than bigger and bigger numbers!

What’s really cool about God (among many things) is that He is the ultimate manager of big numbers!  Why do I say this?  Because, those who can grasp and handle big numbers are those who can see the big picture, wrap their arms around large data sets and then bring it all back to the size of understanding and individual economics or personal relativity.  McDonald’s used to have billboards on their arches that counted the number of billions of hamburgers sold.  The numbers got so big, no one cared.  Really, all they ever cared about was the hamburger they were eating at the time.  Like God, He cares about the big numbers but most importantly, He cares about the number One…that number being us to Him.  So, go into today, knowing that you count more to God than you might realize.

Reference: Genesis 41:49 (New Living Translation)