Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2500: Paid Prioritization

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“He told them, “The secret of the kingdom of God has been given to you….”

With the ability to pay, access to the front of the line has always been available.  Whether it was trading or buying outright, if one person had something of value that another person desired, they were able to receive priority.  This remains true today and with technology the access is broadened.  In the busiest of cities, the HOA lanes can be accessed as a single driver by paying an extra toll for access to the lane.  And now with the removal of net neutrality, we are soon to expect the same paid prioritization for faster access to the internet.  The flipside of paid prioritization is that those who can’t afford the access can be disadvantaged.  As it relates to things like entertainment or leisure maybe it is not a big deal, but as it relates to education, employment, etc. then we as employers need to stay cognizant and aware of when our internet service providers and carriers begin to charge new tolls and those who can afford for paid prioritization are the ones who are first in line, setting new prices.

Nothing that God has provided us have we had, or will we have to pay for.  Jesus paid it all forward for us eternally. As we go about today, let’s remember that we are the walking, breathing, living receipts that He has given us for our redemption.  As we encounter others today who feel as though they are paying for their mistakes, guilt or transgressions, let’s be the ones to remind them that the check has been cleared if we are only willing to receive what we have been given.

Also, I do like to mark milestones….today is post 2500 for purposed worKING.  I look forward to the next 2500, Lord willing 🙂

Reference:  Mark 4:11 (New Living Translation)