Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2502: Images

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“In the beginning God created the heavens and the earth.”

It’s now becoming a bigger and bigger deal when someone’s image (of themselves or an image they own) is used by someone else commercially or for a cause. It’s a simple check to make, but an easy step to miss. But, when missed, all kinds of trouble can be waiting. We are going to spend more and more advertising dollars (and efforts) online so we should be ensuring we are diligent to stay on the right side of how to use an image.

I like to work with and support entrepreneurs.  If ever we doubt that any of us are not meant to be creators in the image of God then consider this great quote from the book: “Called to Create: A Biblical Invitation to Create, Innovate, and Risk” by Jordan Raynor: ““In the beginning God created the heavens and the earth. Now the earth was formless and empty, darkness was over the surface of the deep, and the Spirit of God was hovering over the waters. And God said, ‘Let there be light,’ and there was light” (Gen. 1:1–3). If you’re like me, you have read this passage so many times that it can be easy to miss the magnitude of what’s happening here. In the beginning, “the earth was formless and empty” (v. 2). It wasn’t until God took action that this formless void began to be filled. God brought something out of nothing. He brought order out of chaos. God was the first entrepreneur.” Yes, we are to be in His image today.

Thanks for sharing the book reference Tim. O

Reference: Genesis 1:1 (New Living Translation)