Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2448: What’s A Trillion?

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“You made their descendants as numerous as the stars in the sky and brought them into the land you had promised to their ancestors.”

As a kid, the biggest number I first encountered and can remember was the McDonald’s sign in Clarksville, IN. It was changed to read, “1 Billion Served”.  I do remember thinking, “How big is a billion?” And then people could become “Millionaires”. We knew this because the game Monopoly showed us what big money was about. And then real people I knew would earn, “$100,000” a year.  I thought, could it ever get any bigger than this?  Well, by the time you read this, Apple’s market cap could be the first company in history to top, “$1 Trillion” (it happens when their stock price hits $207.05) How big is a trillion? It’s big, but what is even a crazier thought is that today there is a kid out there who is thinking that a trillion has to be as large as it gets.  What will be their number 40 years from now?

God has our numbers all worked out, down to every hair on our head.  And, if He is the keeper of the numbers, then we can rest assured that what is unfathomable for us; like the number of stars in the heavens or the number of rooms prepared for us with Him, that He never loses sight of the one of us individually, no matter how big the numbers will get.

Reference:  Nehemiah 9:23 (New Living Translation)