Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2525: Fun Treadmills?

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“My purpose is to give them a rich and satisfying life.”

It’s been a bit of a treadmill over the last week.  The summer of being away caught up with me and I felt like the treadmill got stuck in high-speed and I couldn’t get off.  Thus a week without PwKs coming out and I even missed the 10 year anniversary of this blog on October first.  It happens to us all doesn’t it?  Speaking of treadmills, I was having dinner the other night with one of the Board members of Peloton and they are about to release their upcoming treadmill to accompany their Peloton bike. I’m not as enthused about the treadmill, but we will see.  William Cubit invented the treadmill for prison inmates to kill time and burn off energy.  Crazy to think, but the first one was built so that 24 prisoners could use it at the same time.  It was like a roller and it actually was a mill that ground corn for the prison food. So no wonder the treadmill has never been fun.  But, if Peloton can find a way to make us want to get on (and stay on) a treadmill then it should give us all hope that we could take the mundane and the tedious and turn it into fun.

As I said above, life can feel like a treadmill and we are just putting mile after mile behind us with more to come in front of us. Sometimes speeding up and sometimes the incline ascending when all we want to do is get off of this treadmill. It’s not that God has given us a life treadmill that He wants us to just agonize through.  He gives us a promise of abundant life through Him, which is far from boring.  In many ways, it is our attitude that determines how much fun the treadmill will be for today.  If we place our dependence and attitude in Him then we can find that life has more to offer than we ever imagined.

Reference:  John 10:10 (New Living Translation)