Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2660:

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“He uncovers mysteries hidden in darkness; he brings light to the deepest gloom.”

Something is going on with major league baseball and someone doesn’t want to talk about it.  The number of homeruns being hit this year versus the past is astounding. 2017 was the record year with 6105 HRs.  This year the league is on pace to break 6800 HRs!  There has been many kind of speculations as to why, but even Major League Baseball has admitted from their study in 2018 that there has been “a change in the aerodynamic properties of the baseball”.  So, if that is the case, then what caused the change?  Pitchers who throw sliders are complaining that their grip feels different this year and are claiming that the hand-sewn stitches are of less height than in the past. Maybe, that is it.  Maybe, it isn’t.  But, if the ball has changed in some way, someone knows.  Somewhere a specification changed, or a different material vendor was chosen, or the instructions to the sowers was modified, etc. This happens a lot in business.  Everything is fine, until it isn’t and somewhere something changed, but no one wants to be the person or team to accept that they made the change. Now, in baseball, it’s not that big of a deal, but like what happened at Boeing, one small change can be disastrous.  It is why we should never accept that it is okay to hide anything, ever.

I know it sounds crazy, but not only do we try and hide things about our lives from other people, but we actually delude ourselves into thinking that we can hide whatever it is from God.  It doesn’t work that way as He sees all. So if we are ever in doubt as to what is right, what is wrong, should we, or shouldn’t we, then stop for a moment and say, “God sees all. What would make Him happy and what would make Him angry?”  And there lies the answer to what we should or shouldn’t do.

Reference:  Job 12:22 (New Living Translation)