Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2659: On The Ready

“Instead, you must worship Christ as Lord of your life. And if someone asks about your hope as a believer, always be ready to explain it.”

With all the political debates and politicking happening right now, it seems everyone wants a sound byte that can be turned into a viral sensation.  Instead of substantive, long form, deep and thoughtful statements, we get the quick and pithy, without substance and many times these days, without truth. We have to be careful that this doesn’t carry over into our workplaces.  We can’t run a business where the best someone can do is to just shoot from the hip and espouse whatever is the first thing to come to mind.

The same can happen with our faith.  We can be challenged or just asked about what we believe and we need to be ready to have a thoughtful and loving response.  To get there, we have to be prepared.  We are taught this in 1 Peter.  If we are constantly researching and reading to be ready to respond at our job or about something in the culture, then shouldn’t we be doing the same with our faith, by reading in God’s Word, being in fellowship and conversing with other believers and also rehearsing at all times for the moment when it is our turn to speak?

Reference: 1 Peter 3:15 (New Living Translation)