Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2662: Coming Attractions

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“For in just a little while, the Coming One will come and not delay.”

Sometimes I think we like the coming attractions and the anticipation of something more than the actual event itself.  Why is this?  Maybe because we are just curious as part of our human nature and we like to look for those things that we haven’t seen or done before.  Or maybe, it is that we are impatient and never satisfied with where we are, so when the “new” or the “coming” is out in front of us, we get more excited with that than with the present. The stock market feels this way doesn’t it?  We get hyped up over a coming IPO.  We may, or may have not (more than likely have not) read all of the supporting financial materials, but because everyone seems to be watching all at once, we get caught up into what will happen with the stock, who will buy it at what offering price and how high will it close on it’s first day of training?  And so, we have been swept up in the coming attractions.  Here’s the kicker and we all know it; the coming attractions are seldom as good as the final product. It’s worth remembering that the next time we tease out a new product, new service launch or an upcoming event or release that the expectations are higher than what we may be able to deliver.

There is only one coming attraction that will be so much better that anything we can imagine.  That coming attraction has been predicted, talked about, and described in both the Old and New Testament.  We are waiting but no one knows the release date, but still we should be excited, hopeful and beyond positive that in this case, the coming attractions can’t even begin to describe the glory of the real thing.

Reference: Hebrews 10:37 (New Living Translation)