Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2702: Springboards

“I cried out, “I am slipping!” but your unfailing love, O Lord, supported me.”

Ever notice how a stock price always goes down on the announcement of an acquisition of another company or an investment in another entity?  But, later when the acquisition or investment turns out to be something good, the analysts and shareholders applaud the decision!  Some will say that the stock falls because no investors like any dilution and that the status quo always is a better investment than the unknown and risky.  It’s the springboard effect. The springboard must go down in order to provide more thrust and height up.  By our own weight and push we take the springboard down as far as we can to go higher than we could on our own power.  So, we have to go down to go back up…think about that the next time someone criticizes or questions our decision to use the springboard effect to our advantage.

As believers who are doing our best to bring glory to God in our work, we live with the springboard beneath us. We are never perfect and there will be times of challenge to our faith and we will slip and fail, but you see, our God’s love for us is our springboard! While we feel we are falling, He is underneath us as we find our footing in Him to bring us back to even stronger and closer to Him. So, today when we go down, know that He will lift us back up!  We can be certain of that!

Reference: Psalm 94:18 (New Living Translation)