Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2703: Oil Changes

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“Work willingly at whatever you do, as though you were working for the Lord rather than for people.”

Every 3,000 miles. I was taught that was then I was to change the oil in my car.  It was a given and I learned to do it myself and I drained the existing oil and then refilled it with oil I bought at the auto parts store.  And then cars changed.  It was 6,000 or 7,500 miles until the next change and it was hard to do it ourselves with no place to drain or rid of the oil and at the same time convenience oil change stores popped up all over and for less time and a small amount of money, I started taking my cars to the speedy, quick and jiffy places.  And then, I bought cars that only needed the oil changed when taking the car in for service. Now I am contemplating purchasing my first electric car. It doesn’t have oil. GM announced this week that in five years they will be making more electric motors than combustion engines.  The change of the oil, soon to be a thing of the past.

It might be that what we are working on today, will go the way of the oil change. That financial modeling, that construction part, that presentation, that conference, that programming language, that store design, that blog (ha), might all become something of the past.  But, in the meantime, like the oil changes of the past, we have to stay current and diligent to be sure that we are as strong and supported as we can be for what we have in front of us today.  So, I encourage all of us, and myself, to be sure and take the time to heard God’s Word for us today so that we can now live up to being our best for Him in all we do.

Reference: Colossians 3:23 (New Living Translation)

Note: On November 17th in San Francisco, I will be speaking at Cornerstone Church along with Pastor Terry Brisbane to kick off a new series called, “Tightrope Talks”. If you are in town, you are invited, and I would love to see you there. Details are below: