Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2707: When Less Is More

“The Lord said to Gideon, “You have too many warriors with you. If I let all of you fight the Midianites, the Israelites will boast to me that they saved themselves by their own strength.”

It is annual budgeting planning season, in fact, many companies have probably already finalized their 2020 budgets and are now just working hard to finish out this year with strong results. Invariably, in our future budgets, there is less money to be invested or spent than what we requested.  I have worked through many a budget and the best budgets are those where through questioning, analysis, rationalizing, and being conservative, the fat has been cut so that the muscle can shine through. It’s in our human nature to pad a budget a bit, keep a rainy day reserve, etc.  Those are fine, but not if they cause us to not be our best at being disciplined, efficient and yes, sometimes frugal.

Gideon had to have a quizzical look on his face when God told him that he had too many men to deploy into battle. Did he wonder whether or not God really wanted him to win the battle?  But, God had His reasons, as He always does and in this case, He shared them with Gideon.  He cut Gideon’s army size back to let His might be shown.  And Gideon, in that moment, had to trust God with the lives of his warriors and himself.  And of course, God delivered.  When we feel like we have been cut back or have less than we think we need, let’s not forget that when we allow God to be on our side with us, His less can also be His more for us.

Reference: Judges 2:7 (New Living Translation)