Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2709: It Can’t Be Made Up

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“May our barns be filled with crops of every kind. May the flocks in our fields multiply by the thousands, even tens of thousands…”

We think we know it all. But, then something comes along that we couldn’t have imagined.  We are fretting about the loss of jobs from technology and yes, it should be a concern, but let’s be open-minded enough to believe that there might other things on the horizon that we can’t yet make up.  You know those internet-connected electric scooters that are causing so much trouble in our cities but also adding a new form of transportation that once seemed something for only kids?  We might not have imagined that these would be such a thing, but they are.  And you know what else?  They have created jobs that we couldn’t have imagined or made up before technology enabled these.  One of the largest players in the space, “Lime”, now employ nearly 60,000 people to pick up the scooters and charge their batteries and then put them back on the streets.  60,000 jobs that didn’t exist, not that long ago. And that is what will continue to happen…jobs that we couldn’t make up become the ordinary.

This is the way of our God too.  There are unlimited possibilities that God has in store for us; things that we couldn’t and can’t make up. What do we need to do to unlock what God has in store for us?  We only must surrender ourselves to Him and seek to hear and know what is in store for us.  We must seek Him out to know, but when we do, we just won’t be able to make it up.

Reference: Psalm 144: 13 (New Living Translation)

Please join me this coming Sunday (the 17th) for the first “Tightrope Talks” about the tension between our faith and our work.