Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2706: Co-Founders

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“God will do this, for he is faithful to do what he says, and he has invited you into partnership with his Son, Jesus Christ our Lord.”

I’m a big fan of co-founded companies as it means that more than one person feels responsibility and accountability for the startup.  It also means that from the inception of the business, there an attempt to be partnering and team oriented. It doesn’t always work, but I prefer businesses that start with more than one person carrying the load.  As such, co-founders are also giving away a part of their equity stake so that each can have the same, or a larger part of the business than those who are not co-founders.  When we are in the toughest of times having that other person. or two. who are sitting in the same boat with us can make the difference between continuing to float or sink.

If God is our true partner in our work, then we need to think of Him as the co-founder of our lives.  It means that we have Him with us for all that we do, we give up ourselves to Him and we count on Him to help us through the most difficult of days.  How great it is to know that the greatest co-founder ever wants to be our personal partner in all that we do!

Reference: 1 Corinthians 1:9 (New Living Translation)