Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2710: Change Of Perspective

“So they left by boat for a quiet place, where they could be alone.”

I’ve been reading Marc Benioff’s latest book, “Trailblazer”.  One of the things he does annually is to digitally detox for two weeks to a month.  As I read of the times that he has done so and the freeing of his mind in those times, I was brought back to a few months ago when I did the same – although not to his extent (he mails his phone – along with his laptop- to where his last destination will be at the end of his trip) and the calming of my mind and the clarity of my thinking.  Pastor Mark Batterson from Washington, DC puts it this way: “A Change of Pace + A Change of Place = A Change of Perspective”.  Too many times we try to change our perspective but we aren’t willing to change the inputs of pace and place.  Those who do subscribe to the change of pace and place approach will tell you how not only freeing this can be, but how if practiced in larger doses that there is the possibility of a rewiring (returning) of how our brains to how it wants to operate.  We all may not be able to take the time for a full rewiring, but consider what we might be able to do for a day, or an afternoon, to change our pace and change our place as look for a new perspective.

How can we hear God and find the Holy Spirit if we are not quiet and still to find Him?  Imagine what new perspective that might be open up to us today?

Reference: Mark 6:32 (New Living Translation)