Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2753: Write It Down

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“Pharaoh’s chief cup-bearer, however, forgot all about Joseph, never giving him another thought. Two full years later…”

I’m a slave to my notebook.  Why?  Because it saves me all the time.  I’ve got so many things going on at once that it has become impossible for me to remember everything that I need to remember. The mind is amazing, but it has its limitations and I suspect that with our technology-driven information overload and short form communication that it going to get harder and harder to keep it all straight.  But, whatever way we do it (analogue or digital) we can write things down and our memory gets what it needs to be triggered and we get more done. Yes, just write it down.

Need a Biblical reinforcement of that?  Joseph spent an extra two years in prison because the cup-bearer forgot to do what Joseph had asked.  It was pretty simple – just remember the guy that helped you get out of prison.  Maybe, had he written it down he wouldn’t have forgotten Joseph.  So maybe, we just need to be writing down something we are to do for someone today that if we don’t forget can make a positive impact in their lives?  Or, we can forget and let someone down.  Writing it down should take the priority.

Reference: Genesis 40:23-41:1