Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2753: Generational Questions

“But I lavish unfailing love for a thousand generations on those who love me and obey my commands.”

Every generation has their own set of questions.  In their book, “Millennials Rising”, Neil Howe and William Strauss put the current generations’ questions like this:

  • Boomers asked “Why?”
  • Gen Xers asked “Why Ask Why?”
  • Millennials ask “Why Not?”

The next generation will ask a question, we just don’t what it is yet.  But, we’d be best to try and figure it out before we are forced to do so.

Are we not so fortunate today that we don’t have to live within the question marks?  Our God has promised faithfulness and love regardless of the generations.  So, our is not to question, ours is to be a part of the answer to others as we work today for God’s glory.

Reference: Exodus 20:6 (New Living Translation)