Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2759: Rehearsing

“Give us today the food we need…”

I was in a meeting with a theater maker and she said, “How you rehearse it is how it will be.” That is so true, on so many levels.  What we prepare we can expect but what we don’t, or don’t prepare well, then we can’t expect anything but what is reflected by the amount of time and energy we have expended in rehearsal.  We all have something that we are always rehearsing.  It might be as simple as the next phone call or email that we are bouncing around in our head or drafting on our phone.  The key is this; rehearse, rehearse, rehearse!

When we go back to God daily in our prayer time and our reading time, we are rehearsing and getting ready for what might face us throughout the day.  We don’t walk into our day unprepared in our work plans, then why would be walk into the day unprepared for how we will live out our faith?  It might be that today God wants to give us some new lines from his Word that will carry us throughout the close of this week. Now would be the time to start that rehearsal.

Reference: Matthew 6:11 (New Living Translation)