Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2776: Hand Washing

“Moses and Aaron and Aaron’s sons used water from it to wash their hands and feet. Whenever they approached the altar and entered the Tabernacle, they washed themselves, just as the Lord had commanded Moses.”

Yes, hand washing…not hand wringing.  Who would have thought that your Mother was so right about the times a day we should wash our hands?  But, she was.  And now today we might have crossed into a habit that doesn’t go away once all this has passed.  But, in the meantime, while we wash our hands so many times a day, let’s also be sure that we aren’t wringing our hands with stress and worries.  Way back in college, I wrote down a thought that came to me and I have quoted myself often since; “The most productive days of our lives are those when our backs are against the wall.”  It may well be, and I suspect it will, that our greatest moments of creativity, productivity and efficiency will arise from this moment we are in.  So, keep your eyes and ears open for those opportunities and (literally and metaphorically) your hands clean.

I timed it out.  We can say the Lord’s Prayer in about 20 seconds…the same 20 seconds that the CDC recommends we spend washing our hands.  Maybe, just maybe, we have the chance to pray to our Lord for His will and our needs, at least seven times today.  The power of these prayers might be just what we need to clean up all around us!

Reference: Exodus 40:31-32 (New Living Translation)