Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2778: In The Face Of Adversity

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“But by means of their suffering, he rescues those who suffer. For he gets their attention through adversity.”

Adversity.  Seems like a word that comes more and more into our vocabulary daily.  It also will soon become a litmus test and metric for just how much we can handle and/or be willing to experience before we choose another path.  In his book, “A Grace Revealed”, Jerry Sittser had this to say about adversity:

“Not in control, that really is the point. Every experience of adversity forces us to make a decision:  Will we stay on our own course and continue to be our old self, which adversity exposes as small and petty, impatient and angry, irritable and ungrateful.  Or will we choose the course God sets and becomes a different kind of person, one characterized by love for God and neighbor, goodness of heart, and godliness of character? In either case, adversity will not allow us to stay the same. Either we will try to maintain control, growing increasingly angry or depressed in the wake of frustration and failure; or we will grow in character, become more like Christ. Every day we make little decisions that push us in one direction or the other, most often in response to adversity.  It is these little decisions that matter the most.”

So, each little decision that we make today in the face of adversity really does matter.

Reference: Job 36:15 (New Living Translation)