Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2791: Cooking Our Way Through

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“When they got there, they found breakfast waiting for them—fish cooking over a charcoal fire, and some bread.”

The microwave oven was discovered by mistake. A Raytheon engineer was working around radar technology and a chocolate bar in his pocket melted.  Percy Spencer was the first to see the opportunity of cooking with microwave radiation.  In the 1970’s my family was one of the first in our neighborhood to have a Microwave Oven. Back then, you could actually see into the oven itself through the bad sealing around the door (uh oh).  A few years later the Crock Pot (our early version of Sous-Vide cookers) and became the thing.  So, two cooking devices, one for cooking as fast as possible and the other for cooking really slow. They both existed successfully in the market and we went to them for different experiences and with a different amount of time on hand to achieve the same result. What am I getting at?  There is more than one way to achieve results. Both will yield, but both are not always for the same inputs.  As we think about how we are to go get things done now, let’s look at what needs the slow cook and what needs the fast cook.

Wouldn’t be it great to just microwave our way out of the time we are in?  It’s not to be.  We are in the “Crock Pot” for now and nothing we can do more can speed it up.  So, let’s recognize that something really good and potentially great will come from this “cooking” time.  It’s amazing how when God has His time to cook with and for us what He can deliver for the output.

Reference: John 21:9 (New Living Translation)