Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2794: Same Storm…Different Boat

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“Suddenly, a fierce storm struck the lake, with waves breaking into the boat. But Jesus was sleeping.”

A few weeks ago we interviewed Author and Pastor, Jeff Henderson on the Faith Driven Entrepreneur Podcast. Within the interview, which was filled with many great thoughts and insights, came one statement that has come back to me a number of times since.  Jeff said, “We are all in same storm, just with different boats”.  Yes, we are indeed and it is that way through any crisis or situation.  There are those who always have bigger, sturdier, and stronger boats and there are those who are in the storm with maybe nothing more than a lifeboat.  With every corporate downturn, either with an individual company or a collective fall out, we see this.  What we never know is when and how rough the storm will be, but we do know that a storm will always come.  We are in a bad one now and we are getting battered around pretty badly, but we can float, and we will until this storm passes and we can begin preparing for the next one.

I want to point out that during one of the worst storms of the Bible (well that Genesis one takes the cake), we find Jesus sleeping through it all.  What does that tell us?  It says that if we are on the boat with Jesus, there isn’t any reason to worry for the long haul. If Jesus can sleep through it, we can rest assured.  He has all of what is happening within His will and no matter what we do, His will, will be done.  So, let’s try this weekend, as hard as it may be, to rest in that promise.

Reference: Matthew 8:24 (New Living Translation)