Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2915: Searchlights

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“The eyes of the Lord search the whole earth in order to strengthen those whose hearts are fully committed to him.”

I’ve always been fascinated by searchlights.  It’s probably why when I was in high school I learned to operate a Follow Spot for our theater.  My first real dollar earned was operating the spotlight on Miss America at the time.  That doesn’t have anything to do with anything, but it’s a good memory for me.  🙂  The idea of having a strong, bright light that is up there somewhere in the rafters, on top of a building or a tower that is used to expose people or anything moving is very powerful in its imagery.  Staying with that image, in business we tend to turn on the searchlight for the extremes; attempting to find those who are soon to be in trouble, or those who have been sought out for recognition. Either way, having the use of a searchlight (metaphorically) to better our businesses is  a great tool to have.

John tells us in Revelation that he saw Jesus and His eyes were “bright like flames of fire”.  In 2 Chronicles those same eyes are searching the world for those fully committed to Him. I see those eyes as searchlights looking for us in order to strengthen us and lift us up.  Some see God as scary and so judgemental that the idea that He is  searching for us is intimidating and worrisome.  Yes, He is searching, but not for those reasons.  His eyes of light are there to strengthen us.  I’d like to think that today each one us can carry on for God in searching for others who need to be encouraged and strengthened. As the song yearns out, “Give me Your eyes”.

Reference:  2 Chronicles 16:9  (New Living Translation)