Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2914: Virtual Reality

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“Therefore, since we are surrounded by such a huge crowd of witnesses to the life of faith…”

We haven’t recently heard much about the rise of Virtual Reality, but it is rising.  The price of high quality, comfortable VR Headsets gets more affordable every day.  The 5G network is expanding, now bringing enough bandwidth into a home to run VR applications at the same time we watch Netflix in the other room without lag or drop off. Developers of games, experiences and vocational tools are stealthily working away creating what they hope will be the “killer app” that brings VR into the mainstream.  VR still stands at the fork in the road of consumer adoption, but with each passing day it come closer to moving in the direction of the iwatch versus the Segway.  Both are quirky, human factor engineering dependent technological marvels.  One, has a large swath of the population not at all concerned today about looking nerdy and staring at their wrists and even talking into it.  The other, the Segway, finally stopped production and will find itself, if it isn’t already, displayed at The Smithsonian.  VR will take hold, it’s just a matter of time and how.  But someday, you might find me sitting in a chair next to you (dressed better and not as grumpy as Bernie Sanders and his mittens) talking to you about Purposed worKING for the day.  Or maybe not. 🙂

We know from Hebrews that we are surrounded by a crowd of witnesses.  To the angels, witnesses and whomever God has watching over us, it’s all VR to them. I am sure of and believe that this group could, and sometimes do, reach in and physically make themselves known, but for the most part, they move around us, through us and within us to watch over and remind us that our faith has come before us and will last beyond us.  A question for today – how differently would we approach today’s work, conversations, Zoom calls, downtime if we could see one of the witnesses sitting right next to us watching our every move?  Would that virtually change our reality? I think it would and should.

Reference: Hebrews 12:1 (New Living Translation)