Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2917: Headline News

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“Each time Jehudi finished reading three or four columns, the king took a knife and cut off that section of the scroll. He then threw it into the fire, section by section, until the whole scroll was burned up.”

What to do with the Headline News that comes at us 24-7?  And as we have learned, the more sensational and polarizing the news, the more viral it goes.  And that seems to be the ultimate goal these days with the headlines.  We always knew that man bites dog is way more interesting than dog bites man, but sometimes, enough is enough. So what to do with the barrage of bad and provoking news?  It’s really easy to say, let it come and let it go.  Let it roll off our backs.  Let it be.  Ha!  It’s nowhere that simple and it will only get harder and harder as technology finds ways to target us and get to us in places and times that we never imagined.  So, we are going to have to build even stronger defense mechanisms built to overcome it all or in the future, it could overwhelm us.

What did the King do with the news that Jehudi would bring?  He would cut the news and words off of the scroll and toss them to the fire, until it was all gone.  Maybe that is what God wants us to do with the bad news and the bad stuff in our lives.  Take them one by one.  Take a “sharp instrument” (metaphorically) and cut it away and out and then find a fire to burn it away.  We are not to hold onto the bad.  If our sins can be wiped away and Jesus takes them all for us, then we can not let the bad in and around us fester, hang around and drag us down.  So, do what we can and what needs to be done to remove the bad headlines today!

Reference: Jeremiah 36:23 (New Living Translation)