Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 2954: When It Gets Crowded

“Don’t copy the behavior and customs of this world, but let God transform you into a new person by changing the way you think. Then you will learn to know God’s will for you, which is good and pleasing and perfect.”

For quite awhile it looked like Netflix and Amazon Prime would be the video streaming winners. Two is company we say, but any more than that is a crowd.  Well, we now have a crowd in the cloud.  This chart shows what is happening with the many streaming entrants into the space.

 

 

 

 

 

 

Netflix and Amazon Prime are the perfect example of Economics 101: margin invites competition.  How could other content owners not want to go direct to the consumer when they saw both Netflix and Amazon Prime raking in the audience and the dough?  It’s great to be out front,  but it is only hubris to think that someone else or many aren’t far behind.

Crowds can also cause conformity.  We see it all too often that few become leaders and the rest fall into line behind them.  We live in a crowded world and we must choose daily to conform or to think and act differently.  That choice will come to each of us today and we need to ask ourselves now, who we will be when it gets crowded?

Reference: Romans 12:2 (New Living Translation)