Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K342: Simpler Times

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“Now, Father, bring me into the glory we shared before the world began.”

At some point in our work (and life) nearly all of us have probably wished for “simpler times”.  Never before have we been so tethered to others who communicate us to freely and without barriers, only requiring us to feel that we need to respond immediately. That velocity of communication has brought a new complexity to our lives.  No wonder that we might romanticize times that felt more simple.  It might be that some of us reading this right now are the last generation that will have experienced the time before the internet and all that is has brought to us, good and bad.  That said, if we only long for the simpler times then we run the risk of missing out on all of the wonder and opportunities that the future might bring.

We are like Jesus when He was walking the Earth in that we each go through our own challenges, but of course, nothing like He experienced for us.  That said, even Jesus called upon His Father to return Him to a time that might have felt simpler or in a time that He and God had only each other to spend time with and upon.  I know that might be a reach but I love that Jesus made this request because it reinforces to me that there is a time of glory coming for each of us. Perhaps it won’t be simpler, but it will certainly be glorious!

Reference:  John 17:5 (New Living Translation)