Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 3K341: Hammer or Nail?

“Then the soldiers nailed him to the cross.”

When we address culture in our companies we get the choice.  We can be the “nail” which, means we are being shaped by the culture or we can be the “hammer” which, means we are the ones shaping the culture*.  Which do we want to be?

It was both hammer and nails that were the instruments that God chose to allow us to be set free.  Without each Jesus would not have shed his blood for us.  Since then we have been challenged to follow, serve and walk in the footsteps of Jesus.  He established a culture for us and shaped it with His teachings.  Are we following that culture or are we trying to reshape it to our own liking?  Consider today who truly holds the hammer of our lives.

Reference: Mark 15:24 (New Living Translation)