Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 308: Immanuel

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As we march into the closing days of 2009, many of us are taking some time, before 2010 shows up, to look back over our shoulders and assess the year. It has not been an easy year for anyone in the work world. Much has changed and we’ve had to change with it. If there was a year that tested so many people in the workplace, it was long before most of were working or alive. Those that remember the Great Depression are the only ones who have seen this much sweeping change and uncertainty within such a short time frame. When there is this much turmoil, we are all affected and that impact shows up in us. I reflect on the people I know who along with their job struggles have had troubles also show up at home in their families, marriages and personal lives. Work is hard enough without the extra emotional charge of not knowing what tomorrow will bring. Many of us are winding it up this week and will try and take some vacation between the holidays and with that comes the extra stress of being away and trying to keep up. This is also something to be managed for if we aren’t cognizant of this extra amount of pressure it can really start the holiday break off on the wrong foot. It’s kind of like the movie “Home Alone” when the family is so caught up in the rush and the stress of the moment that they forget who they have left behind. It makes a classic movie, but it doesn’t make good life story. In these challenging times, we can be just like that family who left Kevin at home sleeping, except in all of the rush, stress, pressures and worry, we tend to leave instead, God behind and then when we feel too far away with no way of turning back, we scream out, “Where are you God?”, when it was us, not Him, who left Him home in the first place. This is the week when we celebrate the birth of Jesus, who took on another important name for all us to remember; “…and they will call him Immanuel, which means ‘God is with us.'” In these last few days before the Christmas break, don’t forget that Immanuel is there with you. In His coming, he guarantees that He is with us at all times, never to be truly left behind, only diminished by us when we put ourselves ahead of Him. Can we close this week with us bringing God, Immanuel, back to work with us and make the commitment for next year to have Him with us every day!

Reference: Matthew 1:23 (New Living Testament)