Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 307: In A Whole New Light

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The last couple of years have caused any of who work to stop and rethink everything. We have had to rethink our company directions, the access to capital, the loyalty of our customers, the regulations that comes with doing business and all these and more causing a lot of us to rethink our careers and the feelings we have about the jobs currently hold. At the end of the year, it is always a good time do an inventory of how the year has unfolded and take stock of how things have gone. For many, and at least 1 out 10 Americans, this past year has not gone well in the job market. This has been a year where the bright light that we had been seeing with has dimmed and it has been hard to vision the future. What has happened to us has not been any fun and it has taken its toll emotionally collectively and individually. It seems everyone has been touched by the economic woes, or knows of many who have. As we finish a year with anticipation, we look for the light at the the end of the tunnel and expect for it to show up for us at any moment. I again reflect on the night of Christ’s birth when the shepherds were in the fields, going about their work. Their work being hard, dirty, lonely and not on the list of most desired jobs. When, suddenly they were exposed to a new light, a light from heaven that revealed to them something that would forever change their lives and the course of mankind. These were just men going about their jobs, that day being just like all others, when they began to see things in a different light. That is what God does for us. He gives us through free will the ability to go through our daily lives, to do our jobs, and chart a life course. And then when we have drifted or out there where it is lonely, dirty and undesirable, He will give us His light to find our way to, and back to Him. His light shines as brightly today as it did over 2000 years ago in Bethlehem. All we need to do is look for it and follow. Today, we start Christmas week. Can you look for the light to follow this week?

Reference: Luke, Chapter 2 (New Living Testament)