Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 315: The Impact of Slipping

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Last month I had a business meeting with someone who I know, but don’t know all that well. He now represents a financial institution but also is involved in a faith-based for-profit business at a very high level of influence and responsibility. We were having a business meeting over coffee. I was getting briefed on the faith-based business but we were also catching up on how he was doing in a new venture, etc. In the course of the conversation, over an hour or so, he allowed himself to slip out three epitaphs, which were of the non-FCC allowed kinds. Like most of us, we are used to this in business and seldom am I personally phased by any and all of what comes from someones mouth. I can’t be judgmental because I have been guilty way too many times in my own career. For years, I will admit that certain four-letter words rolled off my tongue without thought or concern. Those days are past for me now. But still, I don’t want to judge. However, in this situation I had last month, there was a lesson to be learned. As this person sat across from me and gave me the update on the faith-based business, each time that one of the words would find their way into the conversation, for me, all credibility of everything else he shared would dissipate. It was like he was speaking two different languages and with each slip of his tongue, I could only hear what I thought was his true language coming through and it eroded his credibility as a leader of a faith-based business. This has stuck with me through the holiday period and I felt it important to write about it now as we start this New Year. This is a year to turn areas of our lives over to God and to let Him take over and take control. As we read in the entire third chapter of James, the tongue is a mighty force and one not to be easily controlled or reckoned. My experience with this other person was exactly what James says in Chapter 3, verse 11-12: “Does a spring of water bubble out with both fresh water and bitter water?…No, you can’t draw fresh water from a salty pool.” all I could hear (taste) in our conversation was the salty and the brackish. Whatever was fresh and life-giving was tainted and ruined by the bitter salt. This is a time of new beginning and this is a year where with the removal of a few words (think about it…it’s maybe two handful of words only) out of our vocabulary, we can assure that we are never spoiling fresh water or spoiling the other areas of our lives we are doing our best to work and live to God’s purpose. Can we start today with not letting ourselves continue with the slips of our tongues?

Reference: James 3:11-12 (New Living Testament)