Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 317: Each Day Is a New Beginning

This first week into the New Year the list in front of us looks fresh and manageable, although challenging. The gyms are full too as those pledged pounds are coming off. But just like the gym that will empty out in the next couple of weeks, in a couple of months we may have a hard time finding that list of objectives and goals we set for the year. That is why as we plan our work it is so much better to lay out a long look vision and then back into it with chunked up goals and objectives, small bites that are achievable and look like they are doable when we see them on the list. Taking things day by day and step by step can keep us going. I read a great quote from an ultra-marathon runner who says that when he is out there on the road for 100 miles or more in front of him that he has to remind himself that the finish line doesn’t move…it is only him that has to keep moving forward one step at a time. Our work objectives can be the same. We don’t have to let them be overwhelming if we realize that one step at a time, one day at a time, one task at a time will get us there. The same is true of how we are working to work and live our purpose. Paul gives us this promise in Philippians 1:6; “And I am certain that God, who began the good work within you, will continue His work until it is finally finished on the day when Christ Jesus returns.” As we start this new year, this new decade, this new time for each of us, let us not get discouraged or side-tracked in our purpose. Let us take each day, one step at a time with each day, like today, being a new beginning.

Reference: Philippians 1:6 (New Living Testament)