Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 453: Simple Delegation

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There are lots of reasons to delegate and many times we will use the argument of growing and developing others as an incentive to get someone to take things off of their plate and to give to others. It is a great reason and maybe the most important one, but there is even a more baseline reason. This is that if try to do it all ourselves we are setting ourselves up for burnout, overload and ultimately failure. No one can take it all on their own shoulders and succeed. The underlying reason we don’t delegate is our own insecurities around the work not getting done and reflecting poorly on us or the fear that if we have others do the work then we won’t be valued as much. In this day and age that translates into a fear for job security. This is a real fear but if we are prioritizing correctly then we can offload the little stuff, or the less strategic and then get back on track in getting the bigger work and projects completed. Believe me, if we show that we can multiply ourselves we will have more work than we know what to do with. If none of this is enough to make us think that we need to get better at even simple delegation, read what Moses’ Father-in-law said to him when he saw Moses being overworked and failing; “Both you and these people who are with you will surely wear yourselves out. For this thing is too much for you; you are not able to perform it by yourself.” That is straight talk with no punches pulled. Fortunately, Moses recognized the wisdom in this and went about making very strategic changes and ended up setting up a work system that endured well beyond him. If today you feel and see the signs of burn-out coming, try first doing some simple delegation. It will work more than you might imagine and with a little more imagination and delegation, you may well find yourself back on even footing and working on the right things again.

Reference: Exodus 18:18 (New King James Version)