Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 455: Prefinished

I love to tell the story about how Henry Kissinger would not accept the work of his people until they had done multiple revisions. He would send them away time after time until they were exasperated and said that they could not do any better. It was then that he would accept their work and read it or send it forward. In our age of immediacy we don’t do lots of pre-writes or rewrites or have others edit our work before it goes forward. We shoot emails to the CEO or the Board, or to our bosses, from an original thought and many times those thoughts aren’t really finished and we end up having to go back and rework from a place of being admonished or embarrassed or just corrected. How much better it is when we “prefinish” our work before we take it forward. It takes discipline and thought to prepare something ahead of time that when brought forward it is already ready to go. I wouldn’t want to count the number of times I have still been scrambling at the last minute to bring it all together on a project. While it may all come together at the last minute, the work could definitely be better if it was prefinished. Solomon gave us an example of the importance of prefinishing when he was building the first Temple to the Lord. In 1 Kings 6:7 we read; “The stones used in the construction of the Temple were prefinished at the quarry, so the entire structure was built without the sound of hammer, ax, or any other iron tool at the building site.” Last month I used this verse to demonstrate how going about our work quietly can be a good thing. This verse also show me the power in prefinishing and the errors that can be alleviated, the conflicts that can be avoided and the waste that can be eliminated. And maybe most importantly, the reverence that is demonstrated by the thoughtful planning, the priority setting, and the commitment to be done ahead of time. Today, try prefinishing something and see how much easier everything falls into its place when it is time.

Reference: 1 Kings 6:7 (New Living Testament)