Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 585: Morning Words

Ever notice how our mood and reactions in the morning are very dependent on the words of others? In fact, our whole day can be influenced by the first words that are spoken to us in the morning. The same can be said from others about the first words they hear from us. I have always been an early bird so other than the whispered, “Have a great day and I love you” to Patti in the dark on the way out of the house, my next words are likely to be to other people who I am interacting with on a “work basis”. I have learned over the years to choose those words carefully as my words may well be the first words they hear of the day as well. So, we are both vulnerable and also both highly influential with what we have to say to each other in the morning. I am not one for small talk so I tend to jump right in and get going before I allow someone else to say, “Good morning”. It is not a good trait of mine. What I have learned over the years is to temper myself and allow others to “wake up” by hearing something good from me and also allowing them to tell me something good that has happened to them. The simple exchange of, “Good morning. Hope your day is off to a good start. How was your evening (or weekend as Monday mornings are even more critical)?”, can go a long way in setting the tone for the conversation and this person’s day. Solomon reminds us of how our morning words can go awry if we are not deliberate and thoughtful, “If you shout a pleasant greeting to your neighbor too early in the morning, it will be counted as a curse”. But, it was well-intentioned you say to yourself. That’s not really good enough. We need be thoughtfully-intentioned as much as well-intentioned. This morning may have already started for you, but tomorrow, try to find some new “morning words” and see if they make a difference.

Reference: Proverbs 27:14 (New Living Testament)