Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 583: Reliability

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When we start to think about a trait that can carry us very far in our careers, or on the flip side be a career killer, that trait is “reliability”. If there is one thing that we need to be able to count on with people at our jobs is their reliability and follow through on what they say they are going to do and when they are going to do it. When we begin to see signs of unreliability then we stop looking to those people for what we need to get done. Before long they are marginalized and in this day and age, anyone who is being marginalized doesn’t get to hang around long. So, reliability can become a real lynch pin attribute for us. Here is the secret to it all, always be sure and never put yourself in a position where you can’t commit to what is being asked of you, and when it is time to deliver, always over deliver on what is being requested. We all know the power of going the extra mile and this holds up in all that we do. Part of how we are going to bring glory to God in our work (our purpose) is being an example of reliability and a role model to others in this area and it can be super powerful. After all, we follow the One is who always reliable. Solomon tells us how bad it is on the other end with unreliable people, “Putting confidence in an unreliable person is like chewing with a toothache or walking on a broken foot.” Let’s suffice to say, it’s really bad. Where are you showing well as it relates to being a role model for reliability and where are you struggling? Putting a little attention on this area of your life can yield great results.

Reference: Proverbs 25:19 (New Living Testament)