Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 626: Showing Up For Others

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“He took Peter and Zebedee’s two sons, James and John..”

Not a day goes by that we don’t have some sort of issue or problem that we wish we had someone else to go through it with us. I can remember some of the most stressful points in my career and they were when I had to go through something alone. I can also remember having the team aligned and there for each other and how much easier, or at least comforting, it was to have others around. None of us want to walk into battle alone but many times in the work place the system dictates such and those who were with us in the easy times somehow are conveniently not around when the fire starts to burn. We look around us and we find that we are standing alone. A lesson for all of us is to know who are those who we can count on to be there with us, regardless of what will come our way. And vice versa. Who counts on us to be unwavering support? We will all be better to have and know who the core team is and where everyone on that team stands.

Never feel wrong in asking others to walk through the worst with you. As we approach Easter, my Pastor is leading us through a series called “A Journey Through the Cross” in Matthew Chapter 26. We have been learning what the last days and hours were all about and even Jesus wanted and knew that it would be better to go through the hardest times with those who he could count on the most. He called together Peter, John and James to just be with him while he prayed in the garden. Unfortunately, they didn’t do the one thing that Jesus asked them to do in that hour, but it provides us a great example of how it is okay to need others and call upon on them as well as teach us that when others call on us to show up and be with them that is a noble service and we should agree. So, today, are you being called on and you need to show up for someone else? Or, do you need to call on others to support you? Either way, today would be a good day to answer these questions and if either are “yes” then do something about them.

Reference: Matthew 26:37 (New Living Testament)