Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 995: Power Of Repetition

“Give us today the food we need, …”

If you have watched any of the post season Major League Baseball Season then you have undoubtedly seen a few advertisements that have run over and over and over. The one that stands out to me is the State Farm Insurance with Kerry Wood and the agent that tells him about the State Farm “Discount Double Check” and Kerry Wood decides to double check into the storied outfield ivy of Wrigley Field and lo and behold, there is Andre Dawson (long retired Cubs Outfielder). It’s a good ad, but more than that, it’s the repetition of the commercial that is the point.  They obviously feel like it is strong enough to hold through a few times each game and through multiple games.  These are tough choices, but when they work, they work.  There is a power in repetition.  Take what works and stick with it!  Do the good things over and over and they will become a part of your brand and reputation.  There is a flip side, but that is a different post.

Jesus taught us how to pray when He gave us the “Lord’s Prayer”.  Hidden in this prayer is God’s direction for us to pray to Him with daily repetition. “Give us today” is saying that we must come to Him daily.  There is power in the repetition in entering into His presence with open hearts each and every day!  In truth, we can’t get enough of God’s Word and repeating the actions and life of Jesus.  The power that God can put in us today if we find a way to be repetitive in Him, will keep not only you in the right place, but also help for your example to sink in with others.

Reference:  Matthew 6:9-13