Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 994: OnStar

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…and he will be called Immanuel (meaning, God is with us).”

I rented a car the week before last and I happened to hit a button as I was flipping the rearview mirror to deflect the high beams behind me. All of a sudden. from the dark, there was a a voice asking me if they could help me.  It was OnStar.  It nearly scared me off the road,  but once I shook it off, I said that I had hit the wrong button.  This was better than Siri and I immediately understood the power and security of what OnStar proposes.  It’s like having one of those “I’ve fallen and can’t get up” amulets.  Now, would I pay for the service?  That I don’t know, but I am reminded about how we all like to have security and the backup for someone else.  There is a feeling that all is going to end up well and that I won’t be surprised but instead be very pleased if everything works out as advertised.  We don’t really need shipments to show up a day early.  Just show up on time.  We don’t need lightning speed as much as we need accuracy and consistency.  Whatever it is that we provide to our consumers and customers we should be striving for them to have that OnStar like feeling of “being there”.

From the earliest declarations of Jesus coming to Earth, we are told that He is a God who is with us!  There is not a moment that He is not right with us in all that we do, if we only allow Him.  There isn’t a better feeling of security than the total assurance of “God is with us!”  So, it should make us ask why we allow ourselves to squeeze God out of our workday and lives? With a promise and assurance like we have been given we really should back up and check ourselves to be sure that we are taking full advantage of God’s presence in our lives.  He is the ultimate “OnStar” so go ahead and push the button!

Reference:  Matthew 1:23 (New Living Translation)