Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 997: For Us

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“…If God is for us, who can be against us?”

There is lots of talk on the political front about who is truly for the growth and development of small business and entrepreneurs and who isn’t.  What really keeps someone from denying themselves their dreams of starting a business? One of the reasons I love living in the Bay Area is that the technology community starts with the premise of, “What is the problem to be solved?”  Technology, maybe even more than any other industry segment, starts with a problem to be conquered, so problems don’t get in the way, they only heighten the challenge in most cases.  It’s an exciting time to be in the tech business.  Maybe, not as exciting in other industries, but we would all be best served in our businesses to look at problems and turn them over into opportunities for change, growth, adaption and progress.  Businesses must grow or change, as standing still or stagnating is the beginning of the end.  We need to be sure that our organizations are not ever standing still or waiting because someone, or something is not all for us.

God’s promise is assuring.  If He is for us, then who can be against us?  Sure, we can find many people in our workplaces who are not for us and it can feel as though, on some days, that the whole world is against us.  But, that is not the way God sees it for us.  He tells us that since He is with us at all times, then we aren’t to find ourselves concerned with the rest.  While this is hard to accept when all day long we may be barraged and bombarded by just the opposite, we have to look deep and know that it is God who is the only who is really for us.  God never betrays,never  lets us down and never slacks off.  Yes, as we go to work today, it is about Him who is for us and really, rest assured, none else can best Him.

Reference:  Romans 8:31 (New Living Translation)