Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1052: CES

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“Wealth from get-rich-quick schemes quickly disappear; wealth from hard work grows.”

This is CES week.  CES stands for the Consumer Electronics Show in Las Vegas.  Annually, the technology industry and the consumer electronic companies come together to show off their latest and greatest.  If you are looking for an electronic gadget this is the place to go.  This year it appears the show was dominated by health technology devices (basically we are on our way to having a doctor’s office and diagnostic lab in our homes, powered by a mobile device) and not big, but HUGE digital TV screens. We are a nation of consumerism and if it is faster, smaller, larger, sharper, more powerful, we want it and we want it now.  Companies roll out their new products hoping one of them takes off and becomes the next, “I don’t need it but can’t live without it device” (e.g, an ipad…need we say more?).  Make them quick, get out there first, market it like crazy and there’s a good chance that something happens.  Maybe not as big or as broadly adopted as desired, but there is an advantage to being the first mover.

God’s Kingdom is just the opposite of CES.  God doesn’t roll out to us annually a new set of anything that can come and go.  God’s Kingdom is filled with things that last and have been around as long as God has given them to us.  His blessings and gifts aren’t here today and gone tomorrow.  And all He asks for us to do is to believe and follow Him to be able to get all of these things given to us.  But, He doesn’t stop there with us.  He also wants us to be as excited about the things in His Kingdom as we are the new tech gadget.  He wants us to spend as much or more time in his Word than playing the cool games that are coming out next.  He wants us to talk to Him, not through texting but in prayer.  We like to get caught up in the new and cool.  How about today we spend some more time on the everlasting and awesome?

Reference: Proverbs 13:11 (New Living Translation)