Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1050: Scouts

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“The Lord now said to Moses, ‘Send men to explore the land of Canaan, the land I am giving to Israel.”

I always liked when I got to be a part of the team who was involved in a merger or acquisition.  When it was time for due diligence, it always felt like being a scout sent out to explore, learn, gather, come back and report. I learned that not everyone sees the same thing in the same way.  There were times when we’d  all be listening to the same person tell us about a part of the prospective business and then when we debriefed, there would be as many opinions as there were people around the table.  Maybe that is why it’s always smart to send out more than one scout.  The same can be said for how we think about taking on competition or moving into a new marketplace.  Put your best out there to scout, but make sure there is more than one who brings back their intelligence.

God told Moses to send 12 scouts to look into the land of Canaan.  Only two saw the land as positive and someplace that they should move forward into.  What ended up happening is that Moses and the people all sided with the 10 who were negative.  Consequently, as we know, only the two, Joshua and Caleb, ever returned to Canaan.  God has sent us as scouts for His Kingdom.  He has told us through His Word for what we should be searching and looking. Out challenge is do we believe what He has told us so that we can see the blessings and promises that can be ours.  Today, you get to be a “scout” for God.  Think about that as you enter this workday and see what you see to report back to others.

Reference:  Numbers 13:1 (New Living Translation)