Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1054: Co-opetition

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“A shout for help brought their partners in the other boat, and soon both boats were filled with fish and on the verge of sinking.”

Tom Friedman wrote in yesterday’s New York Times about the need to collaborate to solves big problems.  He contrasts how Silicon Valley works so well with companies, innovators and entrepreneurs working together to advance the agenda of technology and innovation, to the lack of collaboration of our government representatives. He posits that without collaboration that the big issues we face will not be overcome.  He is right about Silicon Valley.  Even though there is a great deal of competition here, there is still an overarching shared sense of optimism and willingness to assist each other to move bigger things forward.  Friedman quotes LinkedIn Founder and Chairman, Reid Hoffman when he calls this “co-opetition”. It is true that we all need each other and even competitors need to work together to solve bigger industry problems.  This is why it always best to be on the best terms with those we compete and always be open to the idea of “co-opeting”.

As believers we will many times think that our cooperating and collaborating should be in times of need and help.  If that is the only time we are fellowshipping or spending time with other believers then we are missing blessing and opportunities to grow from these positive and encouraging interactions. Yes, we have to be there for each other when the boat needs filling but let’s also be sure that we are there for each other when we see the beginning of the opportunity, when the fish are about to start running.  In our workplaces, there is always someone who needs to know that we will welcome cooperation and not let our competitive nature overtake the giving of ourselves. This example could well be what opens the opportunity for us to share why we are who we are and what it means to bring glory to God in our work.

Reference: Luke 5:7 (New Living Translation)