Author Archives: Rusty Rueff

About Rusty Rueff

Rusty Rueff, author of purposed worKING. Rusty Rueff is the former Chairman Emeritus of The GRAMMY Foundation in Los Angeles. He most recently completed the successful 16 month leadership role as Coordinating National Co-Chair for Technology for Obama (T4O) for the reelection of President Obama and ten-years of Board service and President of the Board of Trustees of the American Conservatory Theater in San Francisco. Corporately, most recently Rueff was the Chief Executive Officer at SNOCAP, Inc. until the acquisition of the company by imeem, Inc. in April 2008. Before joining SNOCAP in 2005, he was Executive Vice President of Human Resources at Electronic Arts (EA) from 1998 until 2005. He was also with the PepsiCo companies for more than ten years, with the Pratt & Whitney division of United Technologies for two years, and in commercial radio as an on-air personality for six years. Rusty holds an M.S. in counseling and a B.A. in radio and television from Purdue University. In 2003 he was named a distinguished Purdue alumnus, and he and his wife, Patti, are the named benefactors of Purdue’s Patti and Rusty Rueff School of Visual and Performing Arts. He is a corporate director of Glassdoor.com and runcoach. He is the co-founder and Executive Committee Member of T4A.org, serves on the Founding Circle of The Centrist Project and a founding Board Member of The GRAMMY Music Education Coalition. He is also the co-author of the book Talent Force: A New Manifesto for the Human Side of Business. Rusty and his wife, Patti, reside in Hillsborough, CA and Charlestown, R.I.

day 1201: Associates and Friends

Today’s post is a repost of one from the late David Wilkerson.  I first read David Wilkerson’s words when I was 12 years old from his book, “The Cross and the Switchblade”.  Today, I still read his words as his ministry continues to publish daily.  I’ve recently been thinking about those whom we surround ourselves with in the business world and in our personal lives and this message struck home and I wanted to pass it along.

Pastor David Wilkerson:


Who do you name as your closest friends? Believe it or not, this question is a matter of great concern to the Lord because your friendships speak loudly, both to God and to the world, about the condition of your heart.
“Lord, what do You think of my friendships? Are they pleasing to You?” Have you ever thought to ask Him these questions? The fact is, a righteous friend can provide a link to the blessing and favor of God, because he encourages you toward a godly lifestyle. On the other hand, an unrighteous friend can be a chain to every kind of evil, leading you into terrible bondages.
As I use the word friend throughout this message, I am not referring to immediate family members. My definition of a friend here is someone with whom you are closely associated, one in whom you naturally confide. In short, a friend is someone with whom you walk and talk and to whom you bare your soul.
You probably have various circles of friends: a “business” circle, which includes your coworkers, partners or clients; a “social” circle, which includes those with whom you associate on a surface level. You also may have contact with ungodly acquaintances. The apostle Paul says it’s impossible for us to avoid these kinds of contacts; otherwise, we would have to leave the world altogether!
Yet the circle God cares about most is your intimate circle, your bosom pals.
These are the people you love most, and who most influence your life. You are naturally attracted to one another, and you agree on most things so you feel safe opening your heart to each other.
The Bible tells us we are not to be ignorant concerning Satan’s seductions. And one of the devil’s most common attacks against us is to bring into our inner circle of friends someone who is walking in deception, an agent of hell who is on a mission to destroy us. Satan especially uses this ploy with lonely or compassionate Christians. He tries to turn an undiscerning person’s kindness into an affinity with an evil spirit!
“Do not be deceived: evil communications [companions] corrupt good manners [people]” (1 Corinthians 15:33).